With 15 years of experience in digital product management and UX design, I bring a rare blend of creative vision, technical fluency, and business impact.

For the past 7 years, I've specialized in the AdTech space, including 5 years at Oracle as a UX leader driving the evolution of their DMP and CDP platforms. Currently, as the Director of Design at Merkle, I craft the strategy for media execution, helping major brands optimize their ad campaigns, landing pages, and websites. Prior to that, I served as the Head of Product at a travel startup, overseeing a consumer mobile application and backend system used by thousands of customers and our internal travel agents.

I've contributed to industry thought leadership including Nir Eyal's Hooked, designed award-winning products like FitMind (15,000+ 5-star reviews), and presented solutions to executives at Fortune 500 companies.

Outside of work I'm an avid illustrator, mountain biker, and double-dog dad with my wife Emily.